Aim. The results of the educational projects carried out in recent years have highlighted the potential failure of the communication model based on the direct relationship between increased knowledge and behaviour modification. This observation have suggested the effectiveness of a model based on the personal involvement of the recipients. In the present project an informative program has been planned with the aim of involving a group of students on the topics of advertising in relation to health risk behaviours. The aim of this study was to involve them in the creation of a communication campaign based on the use of the format of their choice in order to effectively reach their peers. Methods. The results confirm the fundamental role of the school not only as an institution in which young people are culturally formed but also as a place where to create awareness and personal growth in socio-cultural issues. The work carried out by students has strongly reiterated the concept of the school as a place in which health promotion, social policies and improving access to the use of services should be regarded as an essential formative objective. Results. The results of this project showed a great involvement and a great awareness of the students on the issues of prevention and health protection. The success of this initiative is therefore to be found in the canonical role reversal in which the adult is the trainer. Moreover, the focus has been moved toward young students in order to let them to choose a language closer to their peers with the aim of communicating compelling messages effectively. Conclusion. The involvement of the students as actors and writers of messages addressed to their peers has led the formative program to reach a level of real incisiveness.
Aim. The results of the educational projects carried out in recent years have highlighted the potential failure of the communication model based on the direct relationship between increased knowledge and behaviour modification. This observation have suggested the effectiveness of a model based on the personal involvement of the recipients. In the present project an informative program has been planned with the aim of involving a group of students on the topics of advertising in relation to health risk behaviours. The aim of this study was to involve them in the creation of a communication campaign based on the use of the format of their choice in order to effectively reach their peers. Methods. The results confirm the fundamental role of the school not only as an institution in which young people are culturally formed but also as a place where to create awareness and personal growth in socio-cultural issues. The work carried out by students has strongly reiterated the concept of the school as a place in which health promotion, social policies and improving access to the use of services should be regarded as an essential formative objective. Results. The results of this project showed a great involvement and a great awareness of the students on the issues of prevention and health protection. The success of this initiative is therefore to be found in the canonical role reversal in which the adult is the trainer. Moreover, the focus has been moved toward young students in order to let them to choose a language closer to their peers with the aim of communicating compelling messages effectively. Conclusion. The involvement of the students as actors and writers of messages addressed to their peers has led the formative program to reach a level of real incisiveness.SciVal Topic Prominence Topic: Alcohols | Young Adult | multi-factorial viewsProminence percentile: 11.678 Author keywordsAdolescentsEducationHealthHealth promotionISSN: 00257826CODEN: MESPASource Type: JournalOriginal language: Italian, EnglishDocument Type: ArticleReferences (13)View in search results format All Export Print E-mail Save to PDF Create bibliography1L'uso e l'abuso di alcolici in Italia(2010) Anno 2009Istituto Nazionale, di Statistica. Roma: ISTAT 2(2005) Indagine Multiscopo Sulle Famiglie Aspetti della Vita Quotidiana Anno 2003Istituto Nazionale di Statistica. Roma: ISTAT 3La vita quotidiana di bambini e ragazzi(2008) Anno 2008Istituto Nazionale di Statistica Roma: ISTAT 4Parlesak, A., Billinger, M.H.-U., Bode, C., Bode, J.C.Gastric alcohol dehydrogenase activity in man: Influence of gender, age, alcohol consumption and smoking in a Caucasian population(2002) Alcohol and Alcoholism, 37 (4), pp. 388-393. Cited 52 times.Check SFX for full text View at Publisher5Faralli, C., Zuccaro, P., Russo, R., Scafato, E.Alcol e televisione: I modelli di consumo di bevande alcoliche nelle fiction e nei film televisivi(2003) Alcologia, 15, pp. 95-109. Cited 2 times. 6Anderson, P., Baumberg, B.(2006) Alcohol in Europe -A Public Health Perspective A Report for the European Commission.. Cited 323 times.Institute of Alcohol Studies. UK June 7Scafato, E.La riduzione dell'esposizione all'alcol come fattore di rischio: Il razionale dell'intervento proposto dagli obiettivi di salute del piano sanitario nazionale 1998-2000(1998) Alcologia, European Journal of Alcohol Studies, 10 (SUPPL. 1-2), p. 20. Cited 2 times. 8Joint United Nations Programme on HIV/AIDS - World Health Organization. AIDS epidemic update: December 2003. Geneve: UNAIDS-WHO; 2004 9United Nations Population Found. Preventing HIV infection, Promoting re Productive health. U N F PA response 2003 10Adolescenti e AIDS(1998) Educare per Prevenire.AAW. Palermo: L'EPOS 11Spizzichino, L., Piccinno, F., Pedone, G., Gallo, P., Valli, R., Scotti, L., Bianconi, M., (...), Luzi, A.M.Youth and HIV: Advertising campaigns by and for adolescents(2005) Annali dell'Istituto Superiore di Sanita, 41 (1), pp. 113-118. Cited 4 times.Check SFX for full text12Perkins, D.D., Zimmerman, M.A.Empowerment theory, research, and application(1995) American Journal of Community Psychology, 23 (5), pp. 569-579. Cited 364 times.doi: 10.1007/BF02506982Check SFX for full text View at Publisher13Guide to implementing TAP (Teens for AIDS prevention)(2002) A Peer Education Program to Prevent HIV and STI. Advocates for YouthAdvocates for Youth. Pigozzi, F.; Department of Health Sciences, Foro Italico University, piazza Lauro de Bosis 15, Italy; email:fabio.pigozzi@iusm.it © Copyright 2011 Elsevier B.V., All rights reserved. Back to results Previous 48of71 Next Top of pageMetrics Learn more about Article metrics in Scopus (opens in a new window)0 Citations in Scopus0 Field-Weighted Citation ImpactPlumX MetricsUsage, Captures, Mentions, Social Media and Citations beyond Scopus.
Identification of new promotion methods for the health safeguard/Identificazione di metodi divulgativi innovativi per la promozione della salute
Borrione P;Grasso L;Fagnani F;Razzicchia S;Tomassi G;Parisi A;Pigozzi F
2010-01-01
Abstract
Aim. The results of the educational projects carried out in recent years have highlighted the potential failure of the communication model based on the direct relationship between increased knowledge and behaviour modification. This observation have suggested the effectiveness of a model based on the personal involvement of the recipients. In the present project an informative program has been planned with the aim of involving a group of students on the topics of advertising in relation to health risk behaviours. The aim of this study was to involve them in the creation of a communication campaign based on the use of the format of their choice in order to effectively reach their peers. Methods. The results confirm the fundamental role of the school not only as an institution in which young people are culturally formed but also as a place where to create awareness and personal growth in socio-cultural issues. The work carried out by students has strongly reiterated the concept of the school as a place in which health promotion, social policies and improving access to the use of services should be regarded as an essential formative objective. Results. The results of this project showed a great involvement and a great awareness of the students on the issues of prevention and health protection. The success of this initiative is therefore to be found in the canonical role reversal in which the adult is the trainer. Moreover, the focus has been moved toward young students in order to let them to choose a language closer to their peers with the aim of communicating compelling messages effectively. Conclusion. The involvement of the students as actors and writers of messages addressed to their peers has led the formative program to reach a level of real incisiveness.I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.
