Humanizing the management of sports organizations: from theory to practice

This article argues that a more human-centred management model is necessary – one that begins with an ethical purpose, prioritizes people over profit, and integrates responsibility into all levels of strategic and operational decision-making. Drawing on moral philosophy, organizational ethics, and international sport governance frameworks, the paper provides a roadmap for translating ethical principles into practical management tools, encompassing sponsorship evaluation, whistleblowing systems, leadership development, and the effective use of technology. The aim is to reconnect sport management with the values that make sport a space of education, inclusion, and shared meaning